Votre Vu

Votre Vu is a premium skincare and cosmetics company. When I joined as a consultant, the brand was transitioning its retail distribution and product line. My role was to help develop a marketing strategy and create multimedia content to drive sales.

Previously, Votre Vu relied on a multi-level marketing network to showcase and distribute its products. However, with the shift to e-commerce, the primary channel for educating potential consumers was lost.

To address this, I created how-to and lifestyle videos for the entire skincare product line, along with imagery of women using the products for the brand’s online product pages. This content was used across Votre Vu’s digital channels and in paid social advertising, effectively educating consumers and boosting sales in the new e-commerce landscape.