In 2021, I harnessed the growing popularity of short-form vertical social videos to help Sidwell Friends achieve its video content marketing goals. While traditional video remained a key component of the school’s content strategy, this new medium opened up exciting opportunities.
The short-form format allowed us to increase production efficiency due to viewers’ lower quality expectations and the shorter time constraints. These advantages have cemented short-form vertical video as an essential element in Sidwell Friends’ future communications planning.
